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MARI ZULUETA
WORK
ABOUT
Pet Honesty
SERVICES:
CREATIVE STRATEGY
ART DIRECTION
VIDEOGRAPHY
VIDEO EDITING
PHOTOGRAPHY
UGC
For pet parents who care as much as I do, Pet Honesty makes supplements that keep tails wagging. I led a team of scrappy creatives with video production, creative strategy, photo/video art direction, UGC, product photography, and project management. Our goal of building high-converting paid social campaigns resulted in an average of a 4.5 ROAS and low CPAs!
CREATIVE DIRECTION
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