Hi, I'm Mari! I'm a Performance Creative Lead and Art Director  blending strategy, storytelling, and hands-on execution for DTC brands.

 

I’ve spent nearly a decade building creative systems for DTC brands across beauty, wellness, food & bev, and the pet space. My work is a mix of performance strategy, creative direction, and the kind of hands-on content production that keeps ideas grounded and real!

I’m constantly studying how people scroll and react on social — what they ignore, what they trust, and what makes them stop for even two seconds. That informs everything I make, from testing frameworks to shoot direction to final edits. My goal is always creative that feels intentional, relatable, and built for real people, not just presentations.

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When I’m not deep in a project, you’ll probably find me out in Central Park with my three dogs, or deep-diving into my latest obsessions (ADHD hobbyists, am I right? Ask me what it is this week)!

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If you’re building high-performing creative and want someone who can lead the vision and get hands-on when needed...I’m your person!

Always happy to connect: hellomarizulueta@gmail.com​

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Awards & Features 

Vogue Italia · National Black Film Festival · The Webby Awards · Festival de Huelva — Cine Iberoamericano