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MARI ZULUETA
WORK
ABOUT
CAKES body
SERVICES:
ART DIRECTION
CREATIVE STRATEGY
VIDEO EDITING
VIDEOGRAPHY
UGC
Bras who?? CAKES Body is rewriting the rules with viral solutions that make going braless seamless. Through editing, creative strategy, and art direction, I crafted native-feeling ads that fueled multiple sellouts, millions of views, and high-converting paid social campaigns—averaging a 6 ROAS!
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